Strategic Market Research for Higher Education
Empowering institutions with data-driven insights to grow enrollment, differentiate programs, and understand student expectations.
About Scott Jeffe
With over two decades of experience in higher education market research, Scott Jeffe specializes in helping institutions make data-driven decisions about program development, student recruitment, and competitive positioning of graduate, online, and adult/professional programs. His strategic approach combines quantitative analysis with deep industry knowledge to deliver actionable insights that drive enrollment growth.
Core Services
Student Pulse: Audience Alignment Study
What do students in our region think of/about us? Get inside the mind of today's graduate, online, and/or adult students. Student Pulse uncovers how prospective and enrolled students perceive your institution—revealing where expectations align, where they diverge, and what it means for enrollment and retention.
Custom Research
Insitutions have unique needs. Custom research provides the opportunity to build a study that meets the specific needs and goals of the partner institution
Distinctive Edge: Competitor Differentiation Blueprint
How do we differentiate each program from competitors? A data-driven blueprint to reveal where your graduate, online, and adult programs shine, where they blend in, and how to claim a distinctive competitive edge.
SmartScan: Program Demand & Opportunity Analysis
Which programs should we launch and expand? Program Demand & Opportunity Analysis gives you clarity to grow what works and rethink what doesn't by analyzing your programs across 12 powerful higher education employer market indicators.
What Our Clients Say
Scott is one of the nation’s leading experts on trends in graduate and online education. He not only knows the data but has an ability to tell a story that helps institutions apply market data to implement needed advances and changes. I have partnered with Scott for more than five years on blogs, articles, conference sessions, and webinars and he comes prepared, brings a sense of calm, and is always ready to do what it takes for a successful outcome.
— Josh Kim, Assistant Provost for Online Learning Strategy, Dartmouth College
